> While there is no doubt that this happened, any one has any idea why there was no reverse push from the fat industry?
The "fat" industry is the animal agriculture industry and it has heavily swayed and influenced American dietary guidelines for decades.
Various food industries presented their side of the argument at a second senate hearing in 1977. This meeting resulted in a watered down version of the Dietary Goals, with less emphasis on reducing meat and dairy products. The American Medical Association also protested the McGovern Report, because it said that providing this basic knowledge on what we should eat might interfere with the medical doctor’s right to prescribe, even though doctors then, and now, know nothing about human nutrition. The effects of the McGovern Report were widespread, and as a result, the consumption of meat, eggs, and milk fell, temporarily.
Industries fought back successfully with every means at their disposal, including hiring lobbyists, purchasing medical and nutrition experts, launching huge advertising campaigns, driving the nutrition education of our children with their bias, and funding nutrition research that favored their products. Their success can be measured by the US food availability data, which documents an increase in mean daily total energy intake from 2,057 kcal in 1970, to 2,405 kcal in 1990, and 2,674 kcal in 2008. We eat more oil, meat, and dairy now than when the McGovern Report was published in 1977. The incidence of obesity and type-2 diabetes has both doubled in that same period of time. These figures are undeniable evidence that industry won and Americans lost.
The "fat" industry is the animal agriculture industry and it has heavily swayed and influenced American dietary guidelines for decades.
Various food industries presented their side of the argument at a second senate hearing in 1977. This meeting resulted in a watered down version of the Dietary Goals, with less emphasis on reducing meat and dairy products. The American Medical Association also protested the McGovern Report, because it said that providing this basic knowledge on what we should eat might interfere with the medical doctor’s right to prescribe, even though doctors then, and now, know nothing about human nutrition. The effects of the McGovern Report were widespread, and as a result, the consumption of meat, eggs, and milk fell, temporarily.
Industries fought back successfully with every means at their disposal, including hiring lobbyists, purchasing medical and nutrition experts, launching huge advertising campaigns, driving the nutrition education of our children with their bias, and funding nutrition research that favored their products. Their success can be measured by the US food availability data, which documents an increase in mean daily total energy intake from 2,057 kcal in 1970, to 2,405 kcal in 1990, and 2,674 kcal in 2008. We eat more oil, meat, and dairy now than when the McGovern Report was published in 1977. The incidence of obesity and type-2 diabetes has both doubled in that same period of time. These figures are undeniable evidence that industry won and Americans lost.
https://www.drmcdougall.com/misc/2012nl/oct/mcgovern.htm