> Was the gmail advantage ever in their web interface?
Compared to hotmail and yahoo mail it was, compared to a desktop client not so much.
> For me it was always their spam handling that set them apart from everyone else.
It seems they've done such a good job that there isn't much of a spam market anymore, looking in my spam folder (gmail) I'm averaging 1-2 a day and that includes false positives.
On the corporate email using a different filter I only see about 1 spam message get through a year, so they might not even have a competitive advantage there.