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He said that as a salesperson himself, he outsourced this work to VAs. I assume he continued to do so for this side project.

Aha, so he is performing arbitrage. Charge customers a $1 for something he can buy for much less than a $1. I wonder if the recursion works, use the virtual assistants to bring in leads to also get his own customers.

To be fair, it sounds like he put in work up front vetting and training the VAs.

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