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This article is the playbook of how big business enters new industries. I went through this all in 2016 when big money started entering the cannabis industry. The invitations to use people's vacation homes, the fancy dinners, etc. were all part of the experience. They studied my business model and replicated it. They hired researchers and pioneers of the industry and then fired them all within 2 years once they learned everything they need to. In the end--it makes sense. We don't fit their culture and they don't fit ours.



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