On: How to Make the Front Page of HN Without Even Trying

[follower]

> I once heard somebody -- maybe Guy Kawasaki-- say "Create more value than you capture."

Google and my memory suggest it was Tim O'Reilly (of O'Reilly Media) who coined (or at least, popularised) the phrase but Guy Kawasaki rephrased it as "eat like a bird, poop like an elephant".