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There is something to be said about writing begets writing. Long thoughtful posts are great, but those take time and often do not get finished. The more someone posts, the easier it gets to post. Then the more they'll post, and so on.

I think John Gruber does a pretty good job at https://daringfireball.net where he posts shorter stuff mixed in with longer out articles. I think I heard him say once his goal was to get someone to check his site once or twice/week.



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