100% agree. I run a network of very focused blogs with small but targeted audiences. Each blog may only have 3,000 views per month, but it's serving a city with 10,000 people, so we've captured 1/3 of the market for the entire city. And everyone who views the site is local. But I still hear companies balking at our advertising rates complaining that the CPM (cost per thousand views) is way too high.
At the average $2.80 CPM, we'd make $9 per month. In a city of 10,000 people, what would get more attention: a cheap Google ad, or your name sitting at the top of the only digital media outlet in the city? That's worth a $10 CPM, I think.
It's about the percentage of the market captured, not raw view numbers.
At the average $2.80 CPM, we'd make $9 per month. In a city of 10,000 people, what would get more attention: a cheap Google ad, or your name sitting at the top of the only digital media outlet in the city? That's worth a $10 CPM, I think.
It's about the percentage of the market captured, not raw view numbers.