I don't know if generic advice is really helpful to founders. I am contrasting generic advice that is applicable to any founder with specific advice to founders in a particular situation.
For instance, you don't really know if your strategy -- whatever it may be -- is going to work. Most of the time you come up with a strategy, implement it, and you hear crickets. It takes a lot to find the strategy, if you can find one.
You'd be surprised. A lot of this early-stage stuff is a game-changer for people who haven't started a business before. This gives them the base to leap off. And agreed - strategy is everything. But particularly if you've never done internet marketing before, going through the process of identifying what channels you're going to stick with, no matter what, until you find something that works is what most people struggle with. I find a lot of people think "Oh, it's Instagram" and then that doesn't work, so they switch to Facebook and then that doesn't work, so they switch again. Foundations first.
I don’t really follow the author’s story. She scaled a business from 0 to 10k users over 18 months and quit. Now she is consulting on growth? The whole thing feels very internet market-y. I think we could learn more from why she quit considering the title of, “why founders fail to grow”.
It's a long-ass story that I don't intend to share with the internet :) I consult on eCommerce and early-stage traction. I wouldn't be presumptuous enough to say I know how to grow any business beyond what I've grown myself.
For instance, you don't really know if your strategy -- whatever it may be -- is going to work. Most of the time you come up with a strategy, implement it, and you hear crickets. It takes a lot to find the strategy, if you can find one.