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> Few people are in complete filter bubbles in which they only consume, say, Fox News

Sure, if you only want to count "complete" filter bubbles in which 100% of your search results come from a single source.

Averaged over millions of people and billions of searches, however, even a 10% bias is likely to have a measurable effect.

People don't get pushed over to one side of a partisan issue overnight. Like a pollutant in your drinking water, it takes a long time of constant exposure to unbalanced news for the subtle biases to seep into your brain and change how you see the world.



Also one would assume that placing you 100% in one "bubble" would be bad for business. Sites wants to see if you need/can be pushed into yet unknown areas of interest.

But sure, no one is actually trapped in a filter bubble. If you're aware that you're in a bubble, then it because much easier to escape. The problem is that most people aren't aware that they aren't seen all sides of an issue.




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