3 PS3s guy: https://www.youtube.com/watch?v=8sjhjFOw4Ok
It doesn't say they had to sell at a loss, just that they didn't get the ridiculous markup they hoped for.
The PS3 really was in short supply and prices did remain elevated. The article mentions that.
3 PS3s guy: https://www.youtube.com/watch?v=8sjhjFOw4Ok