Exactly opposite. They are getting their traffic from aggregators (does not matter whether Google, Facebook or anyone else), they do not have brands with big enough recognition to stand on their own.
In the eshop part of the web, there are price aggregators and the eshops pay them for the traffic they are getting, i.e. exactly opposite as the news publishers demand. It would be nonsense, if the eshops demanded that the aggregators pay them, because they make use of data of their sortiment or whatever. Even Amazon pays for the referrals, it is not being paid by the referrals for the privilege of being one.
It was always that he, who brings the customers, is getting paid for that. Not vice-versa.
In the eshop part of the web, there are price aggregators and the eshops pay them for the traffic they are getting, i.e. exactly opposite as the news publishers demand. It would be nonsense, if the eshops demanded that the aggregators pay them, because they make use of data of their sortiment or whatever. Even Amazon pays for the referrals, it is not being paid by the referrals for the privilege of being one.
It was always that he, who brings the customers, is getting paid for that. Not vice-versa.