But it's an increase for guys who were basically using S3 to serve as a way to get their web pages to come up snappier by having S3 serve their many requests for small incidental images. Reddit, for example. They were nickel and diming S3 (well, really $0.00001 and $0.000005-ing), of course totally within the terms of the service, to Amazon's chagrin. Even with the new charges though, it's a great deal for that kind of hosting.
