I’d wait for the service to actually exist, open to the general public, before congratulating them. If they were confident, they would announce a date or just announce that it’s open for business. This sort of “soon, seriously!” announcement is all about satisfying investors, regulators, and business partners who presumably are holding their feet to the fire on their earlier promises.
Which investors? They have Google at their backs, why do they need to impress investors? My reading of this roll-out is that they're first to some kind of service, and they've been first to many other milestones. However, due to wanting to prevent an Uber situation at all costs, they are taking it slow and careful.
