I'm fond of the "keyword trap" approach as described here http://www.clickequations.com/blog/2008/12/the-match-type-se..., but the same thing can be accomplished in one ad group with multiple match types if bid correctly.
Is this helpful matthewcford?
I'm fond of the "keyword trap" approach as described here http://www.clickequations.com/blog/2008/12/the-match-type-se..., but the same thing can be accomplished in one ad group with multiple match types if bid correctly.
Is this helpful matthewcford?