Oh, I was addressing the more general question about the field of stats, dashboards, etc..
"Once I have these, logging/counting usage is simple. The decision is made with a one-page Excel sheet with the raw numbers."
I think a lot of people would get the data in to excel and not know what to do next. Also, implementing tracking of views, clicks, etc. is non-trivial for a lot of people. Or just a hassle.
> I think a lot of people would get the data in to excel and not know what to do next. Also, implementing tracking of views, clicks, etc. is non-trivial for a lot of people. Or just a hassle.
Really? In "enterprise" class companies? Managers who can't use Excel like this should be (and probably are) fired quickly and for tracking there are plenty of solutions any junior web developer can implement and report on.
> Managers who can't use Excel like this should be (and probably are) fired quickly
For not spending their time dealing with random excel files being thrown around full of raw figures? It's a common way businesses work but it's an absolute nightmare.
Dashboards mean a bunch of things, one is that people are all seeing the same figures. Another is that people aren't reimplementing the same analysis code (where you can easily get errors, because it's not necessarily going to be obvious how to do the stats on the results). And a very obvious one is the time it takes.
Give me an excel file full of raw numbers and sure, I can pull something together. I can even do it quickly. But I'll bet a boatload of cash I can't do it faster than I can open a link.
I could get another dev to spend the time doing it, but without knowing how much Qualtrics charges it's easy to view this as simply being cheaper.
I interpreted what was said as saying Qualtrics provides a solution that has more flexibility and functionality than Excel. Excel's limitations are much more apparent in "enterprise" class companies.
"Once I have these, logging/counting usage is simple. The decision is made with a one-page Excel sheet with the raw numbers."
I think a lot of people would get the data in to excel and not know what to do next. Also, implementing tracking of views, clicks, etc. is non-trivial for a lot of people. Or just a hassle.