Just got my Qwiki account, and played around with it for 30 mins.
First impressions: - Does not create qwikis on the fly. Has a whole load of stuff created with it which it serves to viewers. Thats the logical thing to do of course.
- Essentially, just reads out the first 3-4 paragraphs from the wikipedia page. Again logical as there's a very little chance that what you'd want to know about on Qwiki (on instinct) does not have a wikipedia page already. On instinct, all I tried looking for was personalities, companies and algorithms, and I got good quality clean output for all. Its when I wanted to stress test it was when I tried a query like "How to avoid cancer". Of course thats not a Qwiki-like topic.
Overall a great product. Makes me think - its very common sense: pick up the wikipedia page, annotate it with images and videos wherever there is a relevant context, store everything in the backend, and serve when requested.
I think its going to be huge. What do you think.
a. reading Wikipedia b. searching on Google c. asking questions on social networks / forums
Its flashy and attractive but doesn't make the task more efficient and or grant obvious benefits. Might have a market in Education or Product showcase vertical but as a web consumer play? not going to be huge IMHO.