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You are thinking like a software engineer, not a product manager or owner of capital.

If any of these companies is able to extract monopoly profits without fear of competition undercutting them or government/legal intervention, they will.

Right now all 3 are competing fiercely to win the hardware rental market, but this may not be the case in the future once the market matures, and they may raise prices to match leaving costs (as parent comment pointed out) if they can lock customers in.

I have to +1 this.

The price must always go up over time. If there were a first rule of business, that would be that.

Price decrease is just a longer term strategy where it goes down before it goes up.

The amount of implicit absurdity behind your words is astonishing. Basically outside die-hard Marxists nobody takes such claims seriously, because it implies lack of competition.

Hint: the cloud market has PLENTY of competition.

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