On: What I Learned From Making Hot Sauce at Scale in China

[barrkel]

This is a lovely marketing piece. Great story, and hammers home the drive to quality, which of course backs up the brand. And it's a story of triumph over adversity, which makes you root for the little guy (or girl, in this case).

Very smart.

[21 → barrkel]

Umami, that umami texture...

[user5994461 → 21]

Still no clue what that is after reading the article.