> people want to consume a tailored tech experience
No, in general I don't "want to consume a tailored tech experience".
When I go to a newspaper or magazine site, for example, I want to read the content I've chosen to look at, just as if I'd picked up the paper in a store. I'll "tailor" my experience by choosing which sites to visit and which links to follow, but I do NOT want the news outlet to "tailor" its content based on having tracked my activity across the web for the past year.
I want to be shown the same content as any other visitor to the site, and to be allowed to explore it on my terms, not have some algorithm looking over my shoulder and deciding what to push at me.
Likewise, when I visit a web store, I want to be offered the same range of products, at the same prices, as any other customer. I don't want the store to analyse my interests, demographic details, past purchasing habits, etc., in order to "tailor" its offerings and prices so as to squeeze the maximum amount of money from me.
If and when a use case arises where I do want a "tailored tech experience", then we can talk about how I might pay for it.
No, in general I don't "want to consume a tailored tech experience".
When I go to a newspaper or magazine site, for example, I want to read the content I've chosen to look at, just as if I'd picked up the paper in a store. I'll "tailor" my experience by choosing which sites to visit and which links to follow, but I do NOT want the news outlet to "tailor" its content based on having tracked my activity across the web for the past year.
I want to be shown the same content as any other visitor to the site, and to be allowed to explore it on my terms, not have some algorithm looking over my shoulder and deciding what to push at me.
Likewise, when I visit a web store, I want to be offered the same range of products, at the same prices, as any other customer. I don't want the store to analyse my interests, demographic details, past purchasing habits, etc., in order to "tailor" its offerings and prices so as to squeeze the maximum amount of money from me.
If and when a use case arises where I do want a "tailored tech experience", then we can talk about how I might pay for it.