I don't think what you describing is a startup. Most definitions point to pre-sustainability while a company searches for a path to sustainability (meaning it's reliant on itself, not outside funding). Just because it has code in it doesn't mean it's a startup necessarily.
That said, even what you're describing requires sales. Sales is just persuasion with agreement resulting in a transaction.
That said, even what you're describing requires sales. Sales is just persuasion with agreement resulting in a transaction.