Because if we're the only one's actually capable of appreciating the beauty of the universe, if we are in actuality the only mindful expression of the universe, we are more incomparably valuable than any other element existing as part of that universe, and an irretrievable loss once gone.
When this species becomes capable of observing our feelings objectively and not simply saying "I feel it, it's mine so it must be truth" people like you are going to feel something very different.
Truth != value. Of course my feelings are valuable to me; I don't need them to be true (and I don't even think being true or false _applies_ to judgement values).
"I once heard a wise man say that if anyone
were to know the whole answer, he would cease to exist."