On: I Pay for News; Why Do I Still See Intrusive Ads? ...

[dazc]

'Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.'

The author thought he was doing exactly this and, consequently, will cease to be a paying subscriber for much longer.

The ads and difficulty in unsubscribing are the reasons why these organisations will never achieve a critical mass of paid subscriptions.