As a designer the most interesting thing about Schiff is he heavily engages with a huge part of the designers job that most working today would rather pretend doesn’t exist.
Instagram rebrand for example “we asked everyone in the company” was an active diffusion of responsibility of the visual design yet lead designers happy to take credit when it pays off but hold excuses like that in their back pocket.
Instagram rebrand for example “we asked everyone in the company” was an active diffusion of responsibility of the visual design yet lead designers happy to take credit when it pays off but hold excuses like that in their back pocket.