I disagree completely. Exclusive content is not to protect against netflix becoming a monopoly. it is for the studio to try to be the monopoly!
if your content has a price in the open, streaming platforms can then compete on price/quality to end user. instead, today, they compete 100% on exclusives.
Music and movies are not substitute goods. Ignoring piracy, if you have an exclusive on some content, the fans of that content will come to you instead of choosing some other work to consume.
if your content has a price in the open, streaming platforms can then compete on price/quality to end user. instead, today, they compete 100% on exclusives.