On: Steve Jobs licensed Amazon’s one-click patent for $1M in one phone call

[peeters]

Or invent the next phase of targeted ads. Figure out (algorithmically/via tracking) what the person wants and just ship it to them. If they don't want it they can ship it back. Basically Columbia House but for everything.

[damon_c → peeters]

If it isn't happening already, this will happen. You should patent it!

edit: The more I think about it, I wouldn't be surprised if someday in the not distant enough future this is the way 90% of all commerce happens.