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> Yeah I don't see the online ad business ever adopting something else because it's "as good", I think that browsers should drive this and ensure sites simply don't get this type of information, so the adoption to something better (for consumers) is driven by necessity.

Pretty much AdBlock could do that.

It let's you opt out of serverside-profiled and unprofiled ads, and opt-in into relevant ones profiled on client side.



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