In-App Purchases Yield More Revenue Than Mobile Ads

[jsm386]

http://mashable.com/2010/10/15/ios-in-app-purchases/

[benologist]

Wow who'd have thought that microtransactions, a billion dollar segment of the gaming industry, are worth more than impression / click / action based advertising!

There's a reason Zynga's worth so much and it's not because people view an ad on the way to their precious farm.

[gaylordzach → benologist]

Real money for (mostly) virtual non-sense. It's a natural evolution from the ringtone business we've seen years ago. I am not surprised.