idk it's a very well-established 92-year-old luxury brand number 1 in their category, now investing billions in building an all-electric crossover. they already have a large established, loyal customer base. $12 billion seems scarily low; meaning they know they won't need much to be able to sell this car.
this is a significant threat to Tesla; and the definitive moment we can say that Tesla has awoken the sleeping giants.
although on the flip this will help the industry as a whole; it's more likely than not that Tesla will sell even more electric cars because of this.
The S is a pretty good car but I can still imagine Mercedes competing with it based on their luxury heritage. The 3 on the other hand is an astonishingly good car at a different price point and Mercedes will have great difficulty competing with advantage against it.
> idk it's a very well-established 92-year-old luxury brand number 1 in their category
On one hand I guess yeah, on the other - is it really anymore?
I mean their latest endeavor, the X class, is nothing more than a fancier Renault Alaskan, and an expensive one at that.
I haven't seen any high-risk effort from them in years. During the last twenty years Toyota and Honda invested heavily in hybrids and hydrogen-powered cars, Renault-Nissan in EVs, BMW in carbon-fiber bodies. What did Mercedes do aside from making good-looking, well put together cars for the affluent?
I don't get the Mercedes hype. My other half's £30k (company car) Merc does have fancy stuff like auto parallel parking, lane control, auto braking etc. but apart from that it feels just as plasticky as any other new car.
Mercedes whole business plan seems to make some very nice, very expensive, aspirational cars that they use as 'advertising' to sell uninspired, middle of the road, slightly overpriced lower end cars.
idk it's a very well-established 92-year-old luxury brand number 1 in their category, now investing billions in building an all-electric crossover. they already have a large established, loyal customer base. $12 billion seems scarily low; meaning they know they won't need much to be able to sell this car.
this is a significant threat to Tesla; and the definitive moment we can say that Tesla has awoken the sleeping giants.
although on the flip this will help the industry as a whole; it's more likely than not that Tesla will sell even more electric cars because of this.