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Apparently they equate “length” with “depth”, which can correlate but they don’t have to. You can always have both brilliant quotes and dumb tweets, and you can have both insightful tomes and rambling messes.

The need to skim is more a comment on how quickly many things can now be accomplished. People are trained to think that anything should be quick these days.

Unfortunately, it takes time to condense good material into bite-size chunks. It’s not hard to see, in a zero-time-to-publish society, how the “easy” and poorly-written bites win out over anything better. A person can spew out 100 dumb tweets in less time than it takes to compose one well-researched concept in a sufficiently short space to be consumed.



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