In short, Toyota does not see themselves as a software firm (and they aren't in a broad sense); Sony also failed to transition beyond their best years of the 90s largely because they did not understand the importance of software and the Internet on consumer electronics as Apple did. I say this having worked at Toyota building some of the very first websites and web services for Toyota globally as well as working at Sony as well (I built the Internet services for the Network Handycam as well as other things.)
