Goes from moderate to "whoa, this is gonna take a little while" too fast. Level 1 looks like a nice casual game, Level 2 looks like I need to get a cup of coffee before I start it.
It might increase stickiness to make the perceived difficulty increase more slowly. Or to even have a trivial Level 1 just to get people used to the controls (they're not hard, but don't assume anything).
I see a lot of people are being turned off by this. My intention was that people who wanted the levels that could be solved quickly would just stick to playing the Microban levels, but I guess that isn't super obvious.
I'll try and find a way to make the ordering make more sense.
You should pretty it up and talk to SPIL Games - http://www.html5contest.com - they're paying $$$ for HTML5 games.
Also if you're interested I'm wrapping up a JavaScript version of my API from http://playtomic.com, in addition to the analytics it has stuff like a level sharing API that would let you have user-created levels, leaderboards etc. If you want you can test the JS version for me. Email's in my profile if you're interested.
Non-exclusive licenses is a term that carries over from the Flash gaming side of things, it means they'll host a version on their websites that's not distributed (I don't know if that actually applies to HTML5 games anyway, for Flash it does) and has their branding.
As an example my game Trickochet has SPIL Games for the main sponsor, but Armor Games, Addicting Games and a few other sites bought nonexclusive licenses for their websites:
The main, distributed version carries SPIL branding. On most websites if you find my game it'll be their version:
2. The first level is too hard to hook casual players. You want their first experience to be brain-dead obvious -- hopefully to the point of eliminating the need for instructions.
It's very difficult for me to distinguish between the gray color of the regular floor and the light-green color of the goals. I'm somewhat color blind, maybe that's why.
I am using a netbook, so the screen is small and when I won I did not saw the "You Win" sing. I think that the screen should change more (perhaps the color of the background, the face of the character, or some fireworks :) ).
I was thinking about building a version you could play offline using HTML5 local storage, which should also work on mobile browsers. Upvote this if you'd pay a buck for that feature.
It might increase stickiness to make the perceived difficulty increase more slowly. Or to even have a trivial Level 1 just to get people used to the controls (they're not hard, but don't assume anything).