On: Snap’s Drop in Active Users Could Signal a Social Media Peak

[fullshark]

Ironic this is here given Snap supposedly lost users with a redesign independent/at odds with such techniques.

[qvrjuec → fullshark]

It wasn't at odds with those techniques. The redesign was meant to force the users to view sponsored stories by sacrificing the usability of the app to view their friends stories. To look at the redesign as some kind of improvement for the users is totally wrong, IMO.

[graeme → qvrjuec]

Yes, but the point was they went on gut, not based on UI testing. It was a terrible blunder, since mostly reverted.

Actual messages would get pushed down because a new story from an acquantaince popped up. Even with no ads it was bad UI.