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I mean, it doesn't have to be like that. There's plenty of profit to be made in offering a convenient product that makes your life easier without being evil, because if it makes your life easier then people inherently will want it. The problem is that the [awkward] ergonomics of ordering things through voice doesn't pair well with the way Amazon works.

I think that's maybe why Amazon has seemingly decided to put more emphasis on home automation instead of shopping and rely more on the halo effect keeping you in their ecosystem. I think they launched the Echo not really knowing how people would use them and are evolving them as they go.




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