Sure, if your content sucks. If you need all that bullshit to stay profitable then perhaps the business isn't really needed at all. "but that is the industry competition for you, everyone does it."
To that, all I can say is perhaps some regulation is required to level the playing field.
Strictly speaking, most individual business isn't needed.
If the NY Times folds tomorrow due to bankruptcy, there are dozens of other papers where we can get the news. Their reporting is good, and I choose them over their competitors but losing them wouldn't be the end of news as we know it.
That's the case with most businesses---the marketing and sales are only needed to compete, whereas without them the product would still exist for consumers.
Your choice of journalism as an example is unsettling. If the New York Times goes out of business, there is no guarantee that another news publisher will break the same stories. Some things will just not be investigated anymore and some important stories will just not be told.
But doesn't that hold true regardless? The presence of the New York Times means there are certain stories not being investigated or told. And we aren't even fully aware. We have no idea if those stories would be of more worth to us or not.
Can you elaborate more? I was working with the model that more investigative journalism is better, but you seem to be suggesting that the presence of some news outlets inhibits others.
Just in a basic sense. The NYT employs X people, sells to Y people, etc. Those are people who won't be employed by someone else, people who won't buy another paper.
There's a sort of critical mass of "news" that can be made. We can't all be investigative journalists.
So whatever that would be here instead of the NYT might be different, it might not be worse. It could be just as good, just different.
Of course, it could be worse. It could be better. We can't know.
I see your point. If you make great content/product users should somehow learn about it in order for your business model to work, because no users means no money. You can assume that people will just get so excited about your product that they will just tell other people about it, share links, post social stuff, so that the growth happens organically without all that "marketing bullshit". And it does happen organically. The problem is that even for very good products such organic growth is way too slow because it has exponential nature (very slow in the beginning, quickly accelerating only at the end), so you run out of money before hitting profitability. There are outstanding examples of products that quickly became viral, but these are extremely rare cases. Hoping for this luck is like hoping to accidentally build next Twitter. In other words, you shouldn't hope for it if you're serious about your business. You would need something that propagates awareness about your product in a more manageable way than pure luck. It's called marketing.
You don't want regulation to level the field, you want to set up a barrier to entry for smaller players. And I've thought of this many times, regarding all the terrible news outlets out there.
But you'd have to gut 1A to do it, and it would instantly be used for evil. Nope, just hell no.
I mean regulations in terms of specifically protecting ourselves with a digital bill of rights. No one gets to use telematics, no one gets to track users, etc.
To that, all I can say is perhaps some regulation is required to level the playing field.