> What I think is difficult is that most people think a website should be an experience.
People on the delivering end. Not the users. The users just want to get the content they came in for, and to continue with their lives. This "website is experience" is a combination of vanity and trying to monetize users better by playing on their emotions.
I wish that were true, but is it really? I think of Idiocracy, and how prophetic it was. I fear that most users do want 'Ow, My Balls' and brightly-coloured, moving objects to distract them from the ennui of life.
People on the delivering end. Not the users. The users just want to get the content they came in for, and to continue with their lives. This "website is experience" is a combination of vanity and trying to monetize users better by playing on their emotions.