Why pre-announce it? To prevent people from using competitors in the meantime. Why the need to do that? Because Adobe is genuinely afraid of those competitors.
MSFT used to do this a lot. It doesn't require you to actually have something in 6 months; if people wait, you've achieved your goal. I'm surprised Arrington bought it.
MSFT used to do this a lot. It doesn't require you to actually have something in 6 months; if people wait, you've achieved your goal. I'm surprised Arrington bought it.