I think you might have missed my point; it's not about the world cup (or any ball-based sport you want to talk about) in particular. I'm complaining about the fact that <event x> can make people loud and therefore very distracting.
I wouldn't suggest changing the office layout if I were only distracted by events every four years. I get distracted by events related to the open office every single day; the latest one just happened to be the World Cup when I wrote that.