Every single photo shows the keyboard from the side.
This is standard operating practice for an international firm like Apple. The first set of images doesn't show certain details because you want it to have broad appeal. Since Apple keyboards come in a dozen or so different configurations for different markets, you show the more vague master images.
Once the global media outlets have had their splash, then the regionals will get images with more details. In this case, the regional keyboards.
Why’s that a relevant argument? The web site is localised, the physical objects are localised, surely it’s not beyond them to take localised photos of localised keyboards for their localised versions of their site?
(I’ve just looked at some of their locations, and German seems to use photos with German text on screen, while Greek seems to use photos with English on screen).
Now way, this is ridiculous that not a single picture shows even a glance of keyboard. They just don't show you half of the laptop (and the other part is screen which you can't say much without seeing it in person).
This is standard operating practice for an international firm like Apple. The first set of images doesn't show certain details because you want it to have broad appeal. Since Apple keyboards come in a dozen or so different configurations for different markets, you show the more vague master images.
Once the global media outlets have had their splash, then the regionals will get images with more details. In this case, the regional keyboards.
Sorry. No conspiracy here. Just good marketing.