Westfield uses third party hardware solutions in multiple malls to track in/out, matching against voluntarily-registered parkers so that parking tickets are not needed for smoother customer experience. These solutions track -all- in/out plates because that’s what they’re for. My info is dated but there was no data sharing.
Significantly more creepily, WF uses wide-coverage anonymous device tracking to build customer profiles of visitor paths/time spent in shops across multiple visits to place targeted ads via FB and the like. Don’t walk around in a mall without your Faraday cage.
Significantly more creepily, WF uses wide-coverage anonymous device tracking to build customer profiles of visitor paths/time spent in shops across multiple visits to place targeted ads via FB and the like. Don’t walk around in a mall without your Faraday cage.