I don't think the solution is to ban tobacco/sugar/alcohol/weed/opioids/new-drug-of-the-day, and I honestly think they should all be legal.
The plain packaging law instituted in Australia and other places is a good way to do it. Plainly state what product is inside the pack and the dangers it presents. No "hip" and enticing designs to lure the impressionable, but let people make an informed choice for themselves.
What would the average pay-to-win game look like without the hip packaging? Basically just a collection of buttons to click with cooldowns before you can click the button again and a way to pay to click it sooner?
The plain packaging law instituted in Australia and other places is a good way to do it. Plainly state what product is inside the pack and the dangers it presents. No "hip" and enticing designs to lure the impressionable, but let people make an informed choice for themselves.