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I'd assume devices being able to stand up to normal use and function is something customers care about.

We can quibble over whether or not the Touch Bar is an improvement or a regression, but dust jamming keyboards that can't be decapped?

That's someone taking their eye off the ball of customer experience. Not just for power users, but for all users.



The new keyboard is great. I expect they’ll figure out the defect issue, but the design is a classic example of Apple changing tastes (as seen in keyboard and trackpad preferences in higher end PCs now.) Their TV push will be analogous and it doesn’t make sense to read so much into the existence of a repair program.

I would agree that producing TV isn’t a Steve Jobs “bicycle” move, though, and that’s the same with the non-swappable-parts strategy they employ in hardware, even though the software is liberating and creative. I think they are pursuing the right strategy, but wouldn’t it be great if Apple’s content push could come more directly from users’ copies of Final Cut Pro?

(I’m a power user and Marco Arment doesn’t speak for me.)




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