I took a social entrepreneurship course where the professor insisted that entrepreneurs had to think big and scale.
I thought, “The dry cleaner down the street he a competitor advantage by memorizing the face and account number of every customer. Even if they don’t scale beyond one shop, they’re an entrepreneur”
Single proprietor businesses generally don’t hire PR firms to hype themselves up. That’s why it’s not in the press.
I thought, “The dry cleaner down the street he a competitor advantage by memorizing the face and account number of every customer. Even if they don’t scale beyond one shop, they’re an entrepreneur”
Single proprietor businesses generally don’t hire PR firms to hype themselves up. That’s why it’s not in the press.