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chopsueyar
on Sept 30, 2010
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Google Instant Steals 25% of Your Organic Search R...
Interesting, so...
ORDER BY (CPC * CTR);
versus
ORDER BY (CTR);
yeah, i know they're not using SQL
ojilles
on Sept 30, 2010
[–]
CPC * CTR = RPM, and that's what AdSense optimizes for. In effect it's brilliant in it's simplicity as it combines both advertisers wishes (CPC) and consumer's wishes (CTR).
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Search:
ORDER BY (CPC * CTR);
versus
ORDER BY (CTR);
yeah, i know they're not using SQL