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The article isn't very deep, only pointing out a phenomenon by way of examples and without too much analysis.

I'd argue that villains need power to have teeth and believability. Our definition of power changes over time- that's why we don't see too many communist rebel Che Guevara knock-offs, for example, as movie villains anymore unlike in Predator or Escape from LA. But if it wasn't tech CEOs then tinpot dictators and rogue generals always work, because they're always in power somewhere in the world. There's also the archetype of the sinister senior intelligence apparatchik or bureaucrat as highlighted in Mission: Impossible, 24, the Bourne movies, and a ton of others even before the Snowden revelations or the Iraq War, because that's another example of American conception of power.

I'd argue that tech CEOs also make for an easy target because their public personas are often defined by their idiosyncrasies (Jobs' turtleneck, Bezos' shaved head) and perceived social awkwardness. Sometimes, in the case of Upgraded, it just feels cruel to stereotypically awkward or neuroatypical nerds. But there's at least one major counter-example: Ex Machina was a great Hollywood exploration of A.I. and the Turing Test, and its genius CEO villain was played by Oscar Issac as a charismatic, or at least chummy, non-stereotypical nerd.



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