The jury is still out on the effects of GDPR and claiming Google as the only opposition here is incorrect and is a tired scare tactic, the "developer alliance" isn't 'big tech lobbying' and this piece of legislative madness includes this gem:
"The bill also requires companies to offer people the same communications services whether or not they agree to have their data collected."
The requirement to provide service with or without tracking consent is already a part of GDPR. And it's a key feature, because without it, companies would use the "agree to it or you just can't use our service" nonsense we've already suffered.
"The bill also requires companies to offer people the same communications services whether or not they agree to have their data collected."
So consent isn't enough anymore.