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Where I work the security guards greet you as you walk through the gate. I've always thought this was a mechanism for making sure the guards were paying attention. If someone comes in you have to look at the screen that shows their name (and image) and then look at the person to greet them. You are forced, in other words, to do a basic visual check of the image on screen versus the person walking through the gate.

An article I read yesterday mentioned that Japanese train workers will point and speak whenever they are doing something. This technique helps workers communicate and think about what they're doing and reduces mistakes.

Greeting customers as they enter may have similar effects. It makes sure someone notices the customer and acknowledges they are new. It lets the customer know they've been recognized as a new arrival. Acting like you're in a good mood may also help you feel that way too.




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