[mattweinberg]

Guinness is now primarily in the business of monetizing world record attempts for anything, not selling books.

Here’s a fascinating Planet Money podcast episode about it from last year: https://www.npr.org/sections/money/2017/09/20/552203402/epis...

[mrob]

How is it not cheating to bake them in an oven before stacking? Couldn't you bake them into hardtack and transform the problem into "world's tallest stack of bricks"?

[Havoc]

I can't help but feel this type of thing is somewhat devaluing genuine records that people dedicate years to achieving...

[gnicholas]

Given the reference to a “backyard”, I was expecting the stack to be much taller than it was (just over 2 feet).

[duncan-donuts]

A business helping brands break world records for press seems like a pretty fun idea. I wish them the best!