'Populist Entertainment': Making Movies in the Trump Era

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https://www.wsj.com/articles/from-texas-movies-for-americans-hollywood-left-behind-1526400385

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The article is pay-walled, that's not very "populist" ;-)

But what is "populism" anyhow? I cannot get any clear definition. My best guess so far: rebellion against the established political parties and players by experimenting with "outsider" or non-traditional politicians. (Donald is a hell of an experiment.)