It's so meta. I still remember the "Hey I quit my job and got rich as a blogger who tells you how to quit your job and get rich as a blogger" craze of 2010.
The connection you made is a reach, but competition is an aspect of the genre. Gun bars and other recurring themes like disses and self-hype are just part of the game. It's built-in.
It's still pretty bad with travel blogs. They'll always have at least one mention per article about how you, too, can travel the world and get paid to blog about it, after you drop $300 to join TravelBlogSuccess.