I wouldn't be so sure. We humans tend to agree about what's right and wrong. Most disagreements seem to stem from divergent factual beliefs. Take a libertarian and an anarchist for instance. One will typically say owning a factory is perfectly legit, the other is more likely to see it as immoral. But that's not because they have different morals. It's because they disagree about the factual consequences of owning a factory.
Resolve the factual disagreements, and most moral disputes go away.
The business is legit. The way they protect it may be legal, but it is not legit. (Not legal advice, just a moral judgement.)